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Private Reserve Matcha A23

100% PURE MATCHA • SHIZUOKA, JAPAN

Smooth, balanced matcha for traditional preparation, lattes and café-style drinks.

100% pure Japanese matchaNo added sugar Enjoy with water or milkHot or iced

Buying for a café? Start with the regular-size or multi-bag offers here and move to bulk whenever your volume calls for it.

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100% pure matcha
From Japan
Enjoy with water or milk

A little refinement. Every day.

A23 brings smooth, balanced matcha flavor to your daily ritual. Enjoy it simply with water, or let its character shine in milk-based drinks.

Ingredients
100% pure matcha
Origin
Japan, Shizuoka Prefecture
Flavor
Smooth and balanced
Color
Vibrant green
Formats
Sample, 12 oz bag & multi-bag offers
A23 iced matcha campaign with a glass of green matcha, ice and flowers

One matcha. Three beautiful rituals.

A bowl of freshly whisked green Japanese matcha beside a bamboo whisk

Traditional matcha

Let the matcha take center stage.

Iced water-based matcha in a clear glass on an ivory stone counter

Iced matcha

A crisp, refreshing everyday pour.

A layered green iced matcha latte in a clear glass

Matcha latte

Smooth matcha meets your favorite milk.

Easy matcha with an electric whisk.

Adding warm water to A23 matcha powder in a tall glass

1Add matcha + water

Add 1–2 g matcha and 30 ml warm water to a small, tall glass.

Using a silver handheld electric whisk to blend green A23 matcha

2Blend until smooth

Lower the coil into the liquid, then switch on. Blend until smooth. Switch off before lifting.

Pouring electrically whisked matcha over cold milk and ice

3Pour + enjoy

Pour over milk and ice for a latte, or add water for a simple matcha.

Original A23 iced matcha latte campaign photo with flowers and ice

The Matcha A23 Iced Latte

1 serving · 5 minutes

Ingredients

  • 1–2 g A23 matcha
  • 30 ml warm water
  • 150 ml cold milk or plant milk
  • Ice
  • Sweetener, optional

Instructions

  1. Add matcha and warm water to a tall glass. Use an electric whisk to blend until smooth.
  2. Fill a glass with ice and milk.
  3. Pour in matcha and sweeten to taste.

Submerge the whisk coil before switching on; switch off before lifting. Adjust milk and sweetness to your taste.

Choosing the Right Pure Matcha

  • Private Reserve A23: Smooth everyday matcha for drinking, lattes and café-style beverages.
  • Private Reserve D25: A more refined option for traditional-style matcha and customers seeking a higher grade.
  • Organic Starter Matcha: Certified organic matcha from China for value-focused everyday use.
  • Japanese Ryori Matcha: Culinary matcha from Japan for smoothies, cooking and baking.
  • Sweet Japanese Matcha: A sweetened matcha mix for smooth, delicious lattes that are easy to make.

Private Reserve A23 FAQ

What is Private Reserve A23?

100% pure matcha from Shizuoka Prefecture, Japan, with a smooth, balanced flavor, made for everyday drinking and cafe-style beverages.

Is A23 certified organic?

No. Private Reserve Matcha A23 is not certified organic.

Can I use A23 with water or milk?

Yes. Enjoy A23 simply with water or use it in milk-based lattes and cafe-style drinks.

Can I prepare it hot or iced?

Yes. Mix matcha with a little warm water first, then add water or milk and enjoy hot or over ice.

Does it contain added sugar?

No. A23 contains 100% pure matcha without added sugar, fillers, flavors or artificial ingredients. You choose any milk and sweetener you add.

How should I store it?

Keep it in a cool, dry place away from direct sunlight. Close the package tightly after each use to reduce exposure to air, heat, moisture and light.

Are wholesale sizes available?

Yes. Dedicated bulk sizes and current pricing are available on the Wholesale Private Reserve A23 page.

View wholesale A23 →

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Bring A23 to your cafe.

Explore dedicated bulk sizes for regular service.

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Explore more A23 inspiration
Original Private Reserve Matcha A23 product campaign
Original A23 campaign showing hot, iced and cafe-style matcha drinks