For your home. For your café.
Find the right matcha for the way you enjoy it. Quick lattes, a traditional bowl, or your next baking project: start with what you want to make.
A higher grade is most useful when you can taste the difference. Choose the matcha that fits your recipe, your routine, and your budget.
Start with your cup
Your preparation style is the easiest way to narrow the choice.
01 / LATTESChoose Sweet Japanese Matcha for smooth hot or iced lattes without a bamboo whisk or sifting. Prefer pure matcha and your own recipe? Try A23.
Explore Sweet Japanese →
02 / DRINKING WITH WATERChoose D25 for our most refined water-focused experience. A23 is a smooth, balanced option for everyday drinking.
Explore Private Reserve D25 →
03 / BAKING & BLENDINGChoose Japanese Ryori for recipes and smoothies. Organic Starter is our basic culinary option when price and organic certification matter.
Explore Japanese Ryori →Meet your matches
These options serve different purposes. Find the one that suits your drink or recipe, then view its current sizes, price, and availability.
For easy hot or iced lattes
Smooth, creamy matcha lattes with a simple, repeatable routine. Mix with a little warm water, add milk, and enjoy.
For everyday drinking & lattes
A smooth, balanced pure matcha that works with water or milk. A versatile choice when you want control over your own recipe.
For matcha enjoyed with water
Our most refined matcha, with a mellow character and rich umami. Choose it when the matcha itself is the focus of your drink.
For smoothies, cooking & baking
Pure Japanese matcha for recipes where it is combined with other ingredients. A practical choice for frequent baking and blending.
For value-focused kitchen use
Basic culinary matcha from China with an earthy, nutty flavor. Best in recipes; expect a more bitter taste with water and a muted olive-yellow color.
The quick comparison
| Matcha | Best for | Flavor | Preparation | Origin |
|---|---|---|---|---|
|
Sweet Japanese Latte mix |
Fast hot & iced lattes | Smooth, creamy, light green tea character | Mix with warm water; add milk. No whisk or sifting. | Japanese matcha blend |
|
Private Reserve A23 Pure matcha |
Everyday tea & custom lattes | Smooth and balanced | Mix with a little warm water, then add water or milk. | Japan |
|
Private Reserve D25 Ceremonial matcha |
Traditional tea & drinking with water | Mellow with rich umami | Whisk 1–2 g with warm water; adjust to taste. | Japan |
|
Japanese Ryori Culinary matcha |
Smoothies, cooking & baking | Matcha character suited to mixed recipes | Blend into your recipe. | Japan |
|
Organic Starter Basic culinary matcha |
Value-focused baking & smoothies | Earthy, nutty; more bitter with water | Blend into recipes; start with the package directions. | China USDA Organic |
Choose for the finished drink. For a quick latte, start with Sweet Japanese. For pure matcha with milk, start with A23. D25 is best appreciated when water lets its flavor come through; Ryori and Starter are practical choices for recipes.
Buy with confidence
A23, D25, Ryori, and Organic Starter are pure matcha powders. Sweet Japanese is a latte mix designed for easy preparation. Choose pure matcha for control over your recipe, or a latte mix for a convenient routine.
Ceremonial and culinary labels help describe intended use. Compare the specific product’s flavor and preparation. A refined drinking matcha may be worth it in water; a culinary matcha can be better value in a cake or smoothie.
Our selection includes Japanese matcha and Organic Starter from China. Organic Starter is USDA Organic. A23 is not certified organic. Check the individual product information if origin or certification is part of your decision.
Keep preparation simple
Latte mix and pure matcha use different amounts and methods. Follow the directions for the product you choose.
Sweet Japanese latte mix
Pure drinking matchaA bamboo whisk is useful for pure matcha prepared with water. Sweet Japanese Matcha can be stirred with a spoon.
A small kitchen scale makes it easier to repeat your favorite recipe and calculate servings. Use the right dose for your chosen product.
Keep the package tightly sealed in a cool, dry place, away from light and heat. Use a dry scoop and follow the best-by date on the package.
Still choosing?
Start with Sweet Japanese Matcha for quick hot or iced lattes without a whisk or sifting. Choose Private Reserve A23 if you want pure matcha and control over your own recipe.
Private Reserve D25 is our most refined choice for traditional preparation and water-based drinks. Private Reserve A23 offers a smooth, balanced option for everyday drinking.
You can, but the finished flavor depends on the product and recipe. Ryori and Organic Starter are intended mainly for blending, cooking, and baking. Organic Starter can taste more bitter with water. For lattes, we recommend Sweet Japanese or A23.
No. A23, D25, and Ryori are Japanese matcha; Sweet Japanese uses Japanese matcha in a latte blend. Organic Starter is a pure organic culinary matcha from China. Check each product’s origin before ordering.
No. A23 is not certified organic. If organic certification is a priority for cooking, baking, or smoothies, consider Organic Starter Matcha.
No. Choose based on the finished recipe. D25’s refined flavor is most useful when matcha is the focus. A23 is a practical pure matcha for everyday drinks, while Ryori and Starter make sense when matcha is combined with other ingredients.
Yes. Sample-size options are shown on the individual product pages. U.S. cafés and other food-service businesses can also request up to two FREE business samples before choosing wholesale quantities.
Need help deciding? Tell us what you want to make. Contact Matcha Outlet, email info@matchaoutlet.com, or call 224-653-9400.
