❧100% pure matcha
❧Made for mixing
❧Naturally olive-yellow
Choose your culinary matcha
Certified organic · From China
Basic culinary matcha for cooking, baking and smoothies.
From $4.99 USD
Sample and bag sizes available
View Starter sizes
Everyday culinary · From Japan
Earthy matcha for baking, cooking, smoothies and everyday lattes.
From $4.99 USD
Sample and bag sizes available
View Ryori sizes
Starter or Ryori? Choose by your recipe.
| Your preference | Organic Starter Matcha | Japanese Ryori Matcha |
| Origin | China | Japan |
| Organic | Certified organic | Not labeled organic |
| Best for | Cooking, baking & smoothies | Cooking, baking, smoothies & everyday lattes |
| Flavor | Stronger, basic culinary | Earthy, everyday culinary |
| Choose it for | Organic value | Japanese origin |
Bring matcha into your everyday recipes.

Kiwi & Celery Matcha Smoothie
1 serving · 5 minutes
Ingredients
- 1 kiwi, peeled
- ½ frozen banana
- ½ celery stalk
- 150 ml cold water
- 1–2 g culinary matcha
Instructions
- Blend fruit, celery and water.
- Add matcha and blend until smooth.
- Pour into a glass and serve cold.
Use Starter or Ryori for this blended recipe.

Why is culinary matcha olive-yellow?
Expect a naturally muted powder. Fruit, dairy and baking ingredients will also affect the finished color.
Culinary Matcha FAQ
What is culinary matcha best for?
Cooking, baking, smoothies and recipes that blend matcha with other ingredients.
What is the difference between Starter and Ryori?
Starter is basic culinary matcha from China and is certified organic. Ryori is everyday culinary matcha from Japan. Both work well in cooking, baking and smoothies.
Which one is certified organic?
Organic Starter Matcha is certified organic. Japanese Ryori Matcha is not labeled organic.
Can I use culinary matcha for lattes?
Ryori can be used for everyday lattes with an earthy matcha flavor. Starter is mainly for cooking, baking and smoothies. For a smoother, sweeter latte, explore Sweet Japanese Matcha.
Can I try a sample first?
Sample sizes are available on the Starter and Ryori product pages. Check each page for current sizes, prices and availability.