Ceremonial Matcha

Shop three pure ceremonial matcha grades from Japan. Choose by smoothness, depth, intended preparation, and budget.

A23: entry ceremonial

Private Reserve A23 Matcha is the lower ceremonial grade and a versatile place to start.

B30: middle ceremonial

Private Reserve B30 Matcha sits between A23 and D25 in the ceremonial range.

D25: higher ceremonial

Private Reserve D25 Matcha is the higher ceremonial grade for a more refined experience.

All three are ceremonial matcha. The grade names describe their position within the range, not whether one is ceremonial and another is not.

Frequently Asked Questions

Q:Are A23, B30, and D25 all ceremonial matcha?

A:Yes. A23 is the lower ceremonial grade, B30 is the middle grade, and D25 is the higher grade.

Q:Which ceremonial matcha should I start with?

A:A23 is a practical entry point. Choose B30 for the middle of the range or D25 for the highest grade of these three.

Q:Where are these ceremonial matcha powders from?

A:A23, B30, and D25 are from Japan.

Q:Can ceremonial matcha be used in lattes?

A:Yes. It can be prepared with water or used in a latte, though milk and sweetener can soften subtle flavor differences between grades.

Private Reserve D25 Matcha

Private Reserve D25 Matcha from $7.29 USD $16.00 USD

Private Reserve Matcha A23 Japanese matcha powder 12 oz bag

Private Reserve Matcha A23 premium Japanese matcha powder

Private Reserve Matcha A23

Private Reserve Matcha A23 from $4.99 USD $12.00 USD

Shop pure ceremonial-grade matcha from Japan for traditional preparation, drinking with water and refined everyday matcha. Compare Private Reserve D25 and A23 by flavor, intended use, size and budget.

Choose the Right Ceremonial Matcha

Both options are 100% pure matcha from Japan. Choose D25 when the matcha itself is the focus, or A23 when you want a smooth and versatile matcha for everyday drinking and café-style beverages.

Private Reserve D25

Our most refined ceremonial option. Best for traditional preparation and drinking with water when smooth flavor and rich umami are the priorities.

Private Reserve A23

Smooth, balanced and versatile. Best for everyday hot or iced matcha, drinking with water, lattes and café-style beverages.

Choose by your goal

Choose D25 for a more refined water-focused experience. Choose A23 for greater versatility and a lower cost per comparable size.

Ceremonial Matcha FAQ

Q:What is ceremonial-grade matcha?

A:Ceremonial-grade matcha is pure matcha selected for preparations where the tea flavor is prominent, especially when mixed with water or used in simple drinks.

Q:What is the difference between D25 and A23?

A:D25 is the more refined option for traditional and water-focused preparation. A23 has a smooth, balanced flavor and is more versatile for everyday matcha, iced drinks and lattes.

Q:Are D25 and A23 both from Japan?

A:Yes. Private Reserve D25 and Private Reserve A23 are both pure matcha from Japan.

Q:Do D25 or A23 contain added sugar or flavoring?

A:No. Both products are 100% pure matcha without added sugar, fillers or flavoring.

Q:Which ceremonial matcha is better for lattes?

A:A23 is usually the more practical choice for lattes because it is smooth, versatile and costs less than D25. Choose D25 when you want its more refined flavor to remain the focus.

Q:Can I order a sample before choosing a larger size?

A:Yes. Both D25 and A23 currently offer a 6 g sample option, subject to availability.