From Japan100% pure matchaNo added sugar or flavors
Choose your ceremonial matcha
2 products
Filter & sort

EVERYDAY CEREMONIAL
Smooth and balanced. Versatile with water or milk.
6 g sample: $4.99 USD
12 oz bags and multi-bag offers available
View A23 sizes

HIGHER CEREMONIAL
Mellow flavor and rich umami. Made for tea-focused preparation.
6 g sample: $7.29 USD
1 oz, 3.5 oz and 12 oz sizes available
View D25 sizes
A23 or D25? Find your fit.
| Your preference | A23 | D25 |
| Place in the range | Entry ceremonial | Higher ceremonial |
|---|
| Flavor | Smooth and balanced | Mellow, rich umami |
|---|
| Preparation | Everyday hot, iced & latte drinks | Traditional matcha & drinking with water |
|---|
| Budget | Greater value in comparable sizes | A more refined experience |
Both are pure ceremonial matcha from Japan. Start with a 6 g sample if you are unsure.

Make a simple bowl of matcha
- Sift your matcha into a bowl.
- Add a little warm water and whisk until smooth.
- Add more water to taste, then enjoy.
For D25, start with 1–2 g. Adjust strength to your preference.
Ceremonial Matcha FAQ
Compare origin, ingredients, flavor and preparation when choosing your matcha.
What does ceremonial grade mean?
Pure matcha intended for preparations where the tea flavor takes center stage, especially with water.
Are A23 and D25 both from Japan?
Yes. Private Reserve Matcha A23 and Private Reserve D25 Matcha are both 100% pure matcha from Japan, without added sugar or flavors.
Can I use ceremonial matcha in a latte?
Yes. A23 is a practical choice for everyday lattes thanks to its smooth, balanced flavor and value. Choose D25 when you want its more refined tea flavor to be the focus.
Can I try a sample first?
Both A23 and D25 offer a 6 g sample option, subject to availability. Open the product page to choose a sample or a larger size.