Private Reserve Matcha A23 is a 100% pure matcha from Japan with a smooth, balanced flavor and vibrant green color. It works well with water or milk and can be prepared hot, iced, as a latte or in café-style drinks. A23 is not certified organic.

A23 is made for people who want a smoother, more refined everyday matcha. Its clean, balanced flavor is enjoyable with water while still holding its character in milk-based drinks.
Use A23 for traditional-style hot matcha, iced matcha, creamy lattes and creative drinks with fruit or sparkling water. Its versatility makes it a practical choice for home preparation and café menus.

A23 contains pure matcha without added sugar, fillers, flavors or artificial ingredients. You control the milk, sweetness and other ingredients in every drink.

Choose a sample to try A23 or select a retail bag or multi-bag offer for regular use. Cafés and larger buyers can order dedicated wholesale sizes separately.
Quick answers about choosing, preparing and ordering A23 matcha.
A: A23 is a 100% pure matcha from Japan with a smooth, balanced flavor and vibrant green color. It is designed for everyday drinking and café-style beverages.
A: No. Private Reserve Matcha A23 is not certified organic.
A: Yes. A23 can be enjoyed with water or used in milk-based lattes and other café-style drinks.
A: Yes. Mix it first with a small amount of warm water, then add hot water, warm milk, cold milk or ice.
A: No. A23 contains 100% pure matcha without added sugar, fillers, flavors or artificial ingredients.
A: Keep it in a cool, dry place away from direct sunlight and close the package tightly after each use. Reducing exposure to air, heat, moisture and light helps protect the matcha's color, aroma and flavor.
A: Yes. Visit the Wholesale Private Reserve A23 page for bulk sizes and pricing.