Private Reserve D25 is a 100% pure ceremonial-grade matcha from Japan with a smooth, mellow flavor, vibrant green color and rich umami. It is our most refined matcha for traditional preparation and drinks where the matcha itself is the focus.
D25 is designed for preparations where milk, sweeteners and strong added flavors do not cover the matcha. Its smooth character and lingering umami make it especially well suited to traditional-style matcha, usucha, koicha and simple water-based drinks.
Expect a vibrant green color with a smooth, mellow flavor that balances gentle sweetness, savory depth and a rich umami finish. It is a strong choice when flavor quality matters more than keeping the ingredient cost as low as possible.
Keep D25 in a cool, dry place away from direct sunlight. After each use, press excess air out of the package and close it tightly. Limiting exposure to oxygen, heat, moisture and sunlight helps slow oxidation and protect the matcha's color, aroma and flavor.
Start with the 6 g sample or choose 1 oz, 3.5 oz or 12 oz for regular use. Select the size above to see its current price and availability.
Quick answers about choosing, preparing and storing D25 matcha.
A: D25 is a 100% pure ceremonial-grade matcha from Japan with a smooth, mellow flavor and rich umami.
A: D25 has a smooth, mellow character with gentle sweetness, savory depth and a lingering umami finish.
A: D25 is best for traditional preparation, usucha, koicha and drinking with water when the matcha flavor is the focus.
A: Yes. D25 can make a refined latte, but A23 is usually the more practical and lower-cost choice when milk is a major part of the drink.
A: No. D25 contains 100% pure matcha without added sugar, fillers or flavoring.
A: D25 is currently offered as a 6 g sample and in 1 oz, 3.5 oz and 12 oz sizes, subject to availability.
A: Keep it in a cool, dry place away from direct sunlight. Press excess air out of the package and close it tightly after each use to reduce oxidation.
