9 Reasons Why Matcha is a Profitable Product for Coffee Shop Owners
For coffee shop owners, matcha may be the answer to your revenue woes. Whether you’re just starting out or have been around the block for a few years, adding matcha to your menu can quickly boost profits and attract new customers. Read on because we will dig deeper into why matcha is the perfect product to highlight in your cafe.
But first…
A Brief Background on Matcha
Matcha is a highly concentrated form of green tea used in China and Japan for centuries. It is made from whole, powdered leaves of the Camellia sinensis plant (the same as white, black, green, and oolong teas), which are dried and then ground into a fine powder. Farmers shade the tea plants for about 3 weeks before harvest, which increases the amount of chlorophyll and amino acids in them – giving matcha its signature grassy flavor and vibrant green color.
It is often used in traditional matcha tea ceremonies but can also be incorporated into recipes and beverages to add an earthy, umami flavor. In addition to its culinary uses, matcha has been shown to have several health benefits, including increased energy levels and improved concentration. This has made it a popular choice for those looking to boost their health and well-being.
Matcha has become more widely available in cafes and restaurants in recent years.
So why is matcha such a profitable product for coffee shop owners?
Here are 9 reasons to consider:
1. Matcha appeals to health-conscious consumers.
Matcha is rich in antioxidants and other beneficial compounds that can help support everything from digestion to cognitive function.
By offering matcha-based drinks as part of your menu, you’ll be providing customers with an option that’s not only delicious but also healthy.
That means more people will be drawn to your store—especially health-conscious consumers looking for natural alternatives to their usual coffee orders and sugary sodas and energy drinks.
2. Matcha offers a unique flavor profile.
Unlike traditional coffee, matcha has a distinct taste that can be difficult to replicate with other products on the market. In addition, matcha’s flavor can be easily customized to meet individual customers' needs.
3. Matcha is versatile.
One of the greatest things about matcha is that there are so many uses for it. It can be used in various recipes and beverages, allowing cafe owners to expand their menu and offer more options to their clientele.
From smoothies to lattes to cakes and cookies, everything works well.
That means you can get creative with how you use matcha in your store and offer something unique and delightful to your customers every time they visit. Plus, if you have vegan or gluten-free customers, there’s no need to worry! Matcha is naturally vegan and gluten-free, making it an excellent choice for those with special dietary needs.
4. Matcha is visually appealing.
Matcha powder has a bright green hue that can be an eye-catching addition to any cafe menu. (It can easily be incorporated into latte art or Instagram posts!) Not only does matcha make for an interesting visual addition, but it can also help boost sales by drawing in customers who may not have otherwise noticed your shop.
5. Matcha has a higher profit margin compared to other coffee items.
Due to matcha’s unique flavor and health benefits, it has a higher price point than other cafe staples. This means coffee shop owners can make more money on matcha items and matcha-based beverages than traditional coffee drinks.
As a bonus, because matcha packs such a flavor punch into every sip (without relying on artificial sweeteners), customers typically won't need extras like sugar or creamers — meaning more money saved in your pocket!
This is especially helpful for smaller cafes and start-ups with limited resources and the need to maximize their earnings.
6. Matcha offers flexibility.
Much like coffee, matcha can also be prepared either hot or cold. This makes it ideal for serving year-round, no matter what the temperature is outside. You can offer customers a refreshingly cool iced green tea latte during the sweltering summer months and a cozy warm green tea latte during the colder winter months.
And if you want to get really creative, you can even offer it with some unique seasonal flavors like pumpkin spice or peppermint mocha during the holidays!
7. Matcha is relatively easy to prepare.
With matcha, you don’t have to worry about grinding beans or pulling espresso shots – all you need is matcha powder and warm water. And since matcha has a long shelf life, you can stock up without worrying about it going bad.
8. Matcha is a cost-effective product.
It might surprise you to hear that matcha doesn’t have to cost an arm and a leg either - it costs very little compared to other ingredients like milk or espresso beans.
Plus, one bag will last quite a while because you only need small amounts per serving. A little goes a long way, as they say! This makes it an ideal choice for coffee shops looking for products that won’t break their budget but are still highly sought after by customers who love its taste and health benefits alike.
9. Matcha is a trend that is here to stay.
As matcha continues to gain popularity, customers will likely continue to seek out matcha-based drinks and treats.
This means that matcha can be a long-term investment for your cafe and help you get ahead of the curve as other coffee shops start hopping on the matcha bandwagon.
Wrapping Up
Matcha is quickly becoming a go-to product for many cafes, and it’s not hard to see why. The flavor, health benefits, visual appeal, flexibility in use, and affordability make matcha an incredibly profitable product that can help bring new customers into your cafe and keep them coming back! So, if you’re looking for a new way to spice up your coffee shop menu, matcha is definitely worth trying. You won’t be disappointed!